Ore-Ida
Ore-Ida is Kraft Heinz’s frozen processed potato brand
Reason: Parent Company Backs Trump
Evidence & Context
Parent company: Kraft Heinz
Kraft Heinz, formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Company, is one of North America’s largest food and beverage manufacturers. It operates dozens of plants, commands a vast global supply chain, and is regularly benchmarked alongside other major international food producers. Its corporate decisions carry broad economic and political influence, shaping both consumer markets and public policy landscapes.
Alignment with the Trump Administration
During Donald Trump’s presidency, Kraft Heinz was publicly highlighted by the White House as an example of the administration’s “industrial policy” agenda. A White House communication praised Kraft Heinz’s planned $3 billion U.S. factory investment as evidence of Trump’s economic success.
Kraft Heinz leadership also signaled clear expectations that the Trump administration would deliver business-friendly outcomes, especially on inflation and macroeconomic policy. In coverage by Supermarket Perimeter , the company’s CEO described unmet economic expectations tied to Trump’s agenda—placing Kraft Heinz firmly within the set of corporations anticipating favorable policy outcomes under the administration.
With its extensive U.S. manufacturing footprint, Kraft Heinz stood to benefit from pro-industry messaging, domestic-investment branding, and regulatory conditions favorable to large multinational producers during the Trump era.
Kraft Heinz Accounting Misconduct (2015–2018)
Kraft Heinz also has a documented record of major corporate misconduct. Between 2015 and 2018, the company engaged in an improper expense-management scheme that led to a significant enforcement action by the U.S. Securities and Exchange Commission (SEC).
Key Manipulation Tactics
- Recognizing unearned supplier discounts: Procurement teams booked discounts, rebates, and credits from suppliers that the company had not actually earned, artificially lowering cost of goods sold (COGS).
- Creating or altering supplier contracts: Employees fabricated or amended contract terms to suggest cost savings that did not exist. Some contracts were backdated or misrepresented to auditors.
- Inflating “cost savings” and EBITDA: Following the merger, Kraft Heinz emphasized aggressive cost-cutting targets. Procurement managers manipulated expenses to appear as though internally mandated savings had been achieved. This artificially inflated EBITDA, a key investor metric.
- Pressure-driven fraud culture: The SEC highlighted powerful internal pressure to deliver cost reductions promised to investors. Employees manipulated financials to avoid missing expectations.
How the Scheme Was Uncovered
The misconduct surfaced when Kraft Heinz announced it would restate earnings. Internal audits uncovered nearly 300 improperly accounted-for transactions, ultimately forcing the company to correct approximately $208 million in misstated cost savings.
Details are documented in the SEC’s 2021 administrative order and related enforcement materials, including investor distribution filings .
SEC Findings and Legal Violations
The SEC found Kraft Heinz in violation of multiple federal securities laws, including:
- Sections 17(a)(2) and 17(a)(3) of the Securities Act (negligence-based anti-fraud provisions)
- Section 13(a) (reporting requirements)
- Section 13(b)(2)(A) (books and records requirements)
- Section 13(b)(2)(B) (internal accounting controls)
These findings were widely covered by Reuters , the Harvard Law School Forum on Corporate Governance , and Food Business News .
Penalties and Aftermath
- Kraft Heinz paid a $62 million civil penalty to settle the SEC charges.
- Two senior executives paid personal penalties and accepted bans from serving as officers or directors of public companies for a period.
- Kraft Heinz restated its financials and implemented strengthened internal controls, outlined in its official statement on the SEC settlement .
Bottom Line
Kraft Heinz aligned itself with Trump’s economic agenda while engaging in one of the largest expense-manipulation accounting scandals in recent food-industry history. The company benefited from favorable political messaging while simultaneously deceiving investors and regulators about its financial performance. For consumers looking to avoid supporting corporations tied to Trump-aligned political structures — or companies with a track record of misleading the public — Kraft Heinz is a brand worth scrutinizing closely.
How to Boycott Ore-Ida
Corporate policies and executive-level choices are made by leadership, not frontline workers or everyday shoppers. Keeping interactions respectful ensures the boycott remains principled, constructive, and focused on holding the right people accountable.
From parent company: Kraft Heinz
Share only verified, well-sourced information about Kraft Heinz, its political activity, or its subsidiaries. Accurate facts strengthen the credibility of the movement and prevent confusion that could weaken the impact of consumer-driven advocacy.
From parent company: Kraft Heinz
Choose fresh potatoes or frozen potato products from independent or regional brands to shift spending away from Kraft Heinz and support producers whose values better align with your community.
Recommending other potato brands for shared meals and institutional purchasing helps shift bulk buying toward companies that better reflect community values and ethical consumer goals.
Buying directly from local farms or small businesses keeps money in your area, strengthens community food systems, and reduces reliance on large corporations whose practices may not reflect your priorities.
From parent company: Kraft Heinz
Replace posts about Ore-Ida with mentions of better alternatives so your online presence supports smaller producers, amplifies ethical brands, and prevents free promotion of Kraft Heinz products.
Choosing alternatives to Kraft Heinz frozen products helps limit financial support for a corporation whose political involvement, lobbying priorities, and business decisions extend far beyond one brand and influence a wide range of consumer markets.
From parent company: Kraft Heinz
Contact
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