MyPillow

MyPillow is a privately held company founded and led by CEO Mike Lindell, a long-time and outspoken supporter of Donald Trump. Lindell became one of Trump’s most visible business allies, appearing at White House events, campaign rallies, and later promoting false conspiracy theories about the 2020 election.

After the election, Lindell was photographed entering and leaving the White House carrying documents referencing “martial law,” and he has since been embroiled in multiple defamation lawsuits for spreading unfounded claims about voting machines. (The Guardian, 2025)

His company has suffered major commercial setbacks:

• Major retailers such as Bed Bath & Beyond, Kohl’s, Wayfair, and others dropped MyPillow products in response to CEO Mike Lindell’s election-denial campaign (CBS News, 2021; Axios, 2021).
• The Better Business Bureau revoked MyPillow’s accreditation and assigned it an “F” rating following repeated consumer-complaint issues and deceptive sales practices (USA Today, 2017).

• In 2025, courts ordered MyPillow to pay damages and settle multiple business disputes, including warehouse evictions and unpaid shipping fees totaling hundreds of thousands of dollars (CBS News, 2025; AP, 2025).

Lindell has remained politically active, using his media platform to promote pro-Trump narratives and “election-integrity” movements widely discredited by courts and journalists alike. His deep personal and financial alignment with Trump’s political network makes MyPillow one of the most prominent corporate symbols of that movement.

✅ Ask your investment fund manager:

If you invest through mutual funds, ETFs, or retirement accounts, confirm that your portfolio does not include MyPillow or its parent entities (e.g., private holdings in Lindell Management or related ventures). Request that your fund manager reallocate to neutral or ethical consumer-goods companies instead.

✅ Avoid purchasing MyPillow products:

Do not buy MyPillow, MySlippers, MyTowels, MyCoffee, or MyStore products. These sales directly fund Mike Lindell’s ongoing political activities and election-denial campaigns.

✅ Switch to alternative brands:

Choose ethical and reputable bedding and home-goods companies such as Coop Home Goods, Brooklinen, Boll & Branch, or Parachute. Supporting transparent and worker-positive brands helps divert money away from politically extreme or unethical corporate leadership.

✅ Cancel subscriptions and partnerships:

If you or your business are subscribed to MyPillow email lists, reseller programs, or promotional networks, unsubscribe and terminate those affiliations. Prevent future purchases by removing saved payment details and blocking automated reorders.

✅ Spread awareness responsibly:

Share credible, sourced information about MyPillow’s political involvement and legal controversies through social media or word of mouth. Encourage others to make informed decisions — but keep the focus factual, not personal.

🚫 Avoid indirect support:

Do not shop through MyStore.com — Lindell’s online marketplace that promotes other Trump-aligned products. Stick to independent or verified apolitical online marketplaces instead.