Goya Foods
America's largest Hispanic-owned food company
Reason: Close relation and direct support of Trump
Goya isn’t just selling beans—they’re selling political influence. For years, the company has funneled money, public support, and brand capital into Donald Trump and the movement around him. This isn’t hidden, subtle, or accidental. It’s open, repeated, and financially significant. If you care about what your spending supports, Goya’s track record is something you deserve to see clearly.
Evidence & Context
Goya Foods has made a clear political choice: it is financially aligned with Donald Trump and the Republican political machine that surrounds him. According to OpenSecrets, Goya funneled major sums into Trump’s ecosystem during the 2024 election cycle:
- $100,000 to Make America Great Again Inc.
- $42,100 to the National Republican Congressional Committee
- $41,300 to the National Republican Senatorial Committee
- $38,650 to the Republican National Committee
- $13,500 directly to Donald Trump’s presidential campaign
- $10,000 to the Republican Party of Texas
- $9,946 to Save America PAC
- $6,600 to Mayra Flores (R–TX34)
- $5,000 to Eye of the Tiger PAC
- $5,000 to Jobs, Freedom & Security PAC
These donations are not scattered corporate “even-handedness.” They are a concentrated, strategic investment in Trump, his committees, and the network of PACs that keep his political movement viable. (OpenSecrets)
Public Praise for Trump From the White House
In July 2020, Goya CEO Robert “Bob” Unanue used a White House event to openly praise Donald Trump, calling him “a builder” and saying Americans were “truly blessed to have a leader like President Trump.” This wasn’t accidental — it was a full-throated political endorsement delivered from the seat of federal power. (The Guardian)
The #Goyaway Backlash and Trump’s Promotion of the Brand
The public immediately reacted with the #Goyaway boycott, which exploded across social media. Instead of distancing themselves, the Trump family embraced Goya. Ivanka Trump posted a promotional image holding a can of Goya beans, and Donald Trump publicly praised the brand — using their platforms to reinforce their political alliance with the company.
Ethics Concerns Over White House Promotion
The White House’s elevated promotion of Goya triggered ethics concerns from watchdog groups, who warned that the endorsements may violate the Hatch Act by blurring the line between public office and private commercial benefit. The controversy wasn’t just about beans — it was about political favoritism channeled through the highest levels of government.
Goya Doubled Down in 2024
Rather than back away, Goya’s CEO continued praising Trump in the years that followed. In 2024, Unanue publicly endorsed Trump for president again, reaffirming the company’s political alignment. (Houston Public Media)
In other interviews, the CEO used apocalyptic language, claiming the country required “spiritual intervention” and framing the 2024 election as existential — comments that matched MAGA messaging almost verbatim. (Fox Business)
Internal Fallout
Goya’s political behavior became so disruptive that in 2025, its own family-run board reportedly removed Unanue from certain operational roles after ongoing internal turmoil. (CNN)
The Pattern Is Clear
When you combine the political spending, the high-profile praise from the White House, the Trump family's promotional amplification, the ethics concerns, the repeated Trump endorsements, and the internal company fallout, one conclusion becomes unavoidable: Goya Foods is deeply, intentionally, and repeatedly aligned with the Trump political movement. Supporting Goya means supporting the political agenda they are helping to fund.
How to Boycott Goya Foods
This is not a boycott of Latin food—it’s about holding a corporation accountable for its political behavior. Nearly every Goya product has a quality alternative, and many small or Hispanic-owned brands offer better flavor without the political baggage.
Choose alternative brands for beans, seasonings, and staples like La Preferida, Iberia, Badia, or store brands. Supporting independent or Hispanic-owned food businesses keeps your meals the same while shifting your dollars away from a company financially aligned with Donald Trump.
If you receive Goya products through food assistance, food banks, or limited-option stores, use them without guilt. Access and affordability always come first. When possible, transition to non-Goya alternatives that match your budget, taste, and availability.
Avoid purchasing all Goya products—beans, seasonings, adobo, sazón, sofrito, frozen items, and pantry goods. Every purchase sends revenue to a company that has repeatedly backed Trump’s political movement through major donations and public endorsements.
Contact
These are the public contact methods for this company. If you have thoughts, feedback, or concerns about their actions or policies, these are the channels they provide for hearing from the public.