Goya Foods

Goya Foods, a privately owned company, made significant political contributions to Donald Trump and Republican-affiliated committees during the 2024 election cycle, according to OpenSecrets.org.

Their donations included:

• $100,000 to Make America Great Again Inc.

• $42,100 to the National Republican Congressional Committee

• $41,300 to the National Republican Senatorial Committee

• $38,650 to the Republican National Committee

• $13,500 to Donald Trump (Presidential Candidate - R)

• $10,000 to the Republican Party of Texas

• $9,946 to Save America PAC

• $6,600 to Mayra Flores (R-TX34)

• $5,000 to Eye of the Tiger PAC

• $5,000 to Jobs, Freedom & Security PAC

In July 2020, Goya CEO Robert “Bob” Unanue appeared at a White House event focused on “Hispanic Prosperity” and publicly praised President Trump, calling him “a builder” and saying Americans were “truly blessed to have a leader like President Trump.” (source: Vice)

Following Unanue’s comments, a massive social-media boycott movement (#Goyaway) began. In response, both Donald Trump and Ivanka Trump publicly endorsed Goya products—Ivanka posted a photo holding a can of Goya beans, and Trump tweeted praise for the company’s sales (source: The New Yorker).

The Citizens for Responsibility and Ethics in Washington (CREW) raised ethical concerns about the White House’s promotion of a private business, citing possible violations of the Hatch Act and misuse of public office for political allies (Noah Bookbinder on X).

Goya’s sustained political donations and close ties to Trump reflect an ongoing pattern of alignment with the Trump political movement, including attempts to capitalize on proximity to power despite public backlash.

✅ Ask your investment fund manager:

If your portfolio includes exposure to companies that partner with Goya Foods, request that your fund manager reallocate to alternatives without ties to Trump-aligned or partisan corporations.

✅ Switch brands:

Avoid Goya-branded food products across all categories (beans, sauces, seasonings, frozen meals). Support independent or community-based Hispanic food producers that represent authentic cultural values without political affiliation.

✅ Support ethical and diverse alternatives:

Choose brands that uplift immigrant and Latino communities through fair labor, inclusive leadership, and political neutrality. Many small producers have spoken out against Goya’s alignment with Trump-era policies.

✅ Avoid institutional purchasing:

Encourage restaurants, schools, and organizations to replace Goya ingredients with ethically sourced alternatives. Bulk buyers have major leverage in reducing corporate influence.

🚫 Avoid public promotion:

Do not feature or promote Goya products on social media, menus, or in stores. Instead, use your platform to highlight small Latinx-owned brands that represent integrity and inclusion.